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Naya Rivera Becomes New Celebrity Brand Ambassador

3/29/2017, noon | Updated on 3/29/2017, noon
Together, NIOXIN and Rivera will help give a voice to the 75% of Americans who are worried about losing their ...
NIOXIN®, the #1 Globally Selling Salon Brand for Thicker, Fuller-Looking Hair, recently announced actress, singer and author Naya Rivera as the brand’s new Celebrity Ambassador.

Naya Rivera Becomes New Celebrity Brand Ambassador

WOODLAND HILLS, Calif.- NIOXIN®, the #1 Globally Selling Salon Brand for Thicker, Fuller-Looking Hair, recently announced actress,

singer and author Naya Rivera as the brand’s new Celebrity

Ambassador. Together, NIOXIN and Rivera will help give a voice

to the 75% of Americans who are worried about losing their

hair* and the 46% of Americans who think there is nothing they

can do to prevent their hair from thinning. NIOXIN encourages

and empowers men and women to talk openly about thinning

hair, and Rivera will lead the charge in helping normalize this otherwise taboo and embarrassing subject.

Speaking to the 59% of women who do not know that giving birth can cause hair loss, Rivera will also help educate consumers, specifically new mothers. As a new mom herself, Rivera knows firsthand about the struggles of postpartum hair loss and the effect it can have on a woman, both physically and emotionally.

“I am so thrilled to join the NIOXIN team as their Celebrity

Brand Ambassador! Thinning hair has been misrepresented

for so long and I think it’s about time we elevate the conversation.

I’m excited to really help people – whether there’s a new mom out there who doesn’t understand why her hair has changed or started to thin, or a woman who is constantly dealing with dry scalp (like I was) – there is a solution,” says Rivera.