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Dove Releases New Video and Limited Edition Beauty Bar

1/25/2017, 3:28 p.m. | Updated on 1/25/2017, 3:28 p.m.
For limited time in January and February, the Dove Beauty Bar, with a superior and mild formula that has remained ...
Dove 60th Care Bar (out of pack)

Dove Releases New Video and

Limited Edition Beauty Bar

PR Newswire - When it comes to beauty over the past

60 years, just about everything has changed. Hairstyle and

makeup trends have evolved, but the very definition of

beauty continues to widen.

Through it all, Dove has been providing the same great

superior care and championing real beauty for generations of

women. On the 60th anniversary of the Dove Beauty Bar, Dove will celebrate women redefining beauty over those past six decades. Dove releases a new video showing a retrospective of iconic beauty moments and the Dove brand’s heritage of featuring real women in its ads and caring for their skin. Women have redefined beauty, built confidence, and

challenged stereotypes, and it is the brand’s honor to have been by their side since 1957, caring for them every step of the way.

“Women have always been our

inspiration. Since we launched the Dove

Beauty Bar in 1957, we have been wholly

committed to providing superior care to all

women and to showing real women and real

beauty in our advertising from the start,” said

Nick Soukas, Vice President of Marketing for

Dove. “Together with generations of women,

Dove has helped widen the definition of beauty,

but there’s always more work to be done.

We remain committed to redefining beauty, challenging stereotypes, and celebrating what makes women unique for the next 60 years. We hope women everywhere will continue to #RaisetheBeautyBar with us by sharing on social media how they will redefine beauty.”

Dove invites women to shape the movement to redefine beauty further by sharing how they will #RaisetheBeautyBar on Facebook, Twitter, or Instagram. #RaisetheBeautyBar is a way for women to pledge how they will redefine beauty

for themselves, for the girls in their lives, or our society more largely. Sharing how one will #RaisetheBeautyBar will be

unique and personal for every woman. A #RaisetheBeautyBar pledge might mean embracing your curves, expressing your real beauty and body confidence around the girls in

your life, or caring for yourself and others.

For a limited time in January and February, the Dove Beauty Bar, with a superior and mild formula that has remained unchanged since its launch in 1957, will be engraved with the word ‘Care’ to symbolize the superior care Dove has provided women over the past 60 years. Since its inception, Dove has been committed to providing women

with products that deliver superior mildness and care. The Dove product range has grown across many categories and countries, but the inspiration behind that first Dove Beauty Bar

still lies at the heart of everything the brand does.

The Dove Beauty Bar was a revolution in personal care in 1957, unlike any cleansing product in the market. The Dove Beauty Bar, the #1 Dermatologist recommended bar in the

US, is not a soap and doesn’t dry your skin like ordinary soap can. With a patented blend of mild cleansers and its signature ¼ moisturizing cream, the Dove Beauty Bar delivers soft,

smooth skin to women around the world. In fact, if you place the Beauty Bars that Dove produces in a year end-to-end, they would wrap around the globe 4.5 times!

The Dove Limited Edition ‘Care’ Beauty Bar is available at food, drug, mass, value, and club retailers. For more information, please visit www.Dove.com/60YearsOfCare.