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INTRODUCING THE NEW ESSIE GEL COUTURE™ GALA COLLECTION WITH VIP-STATUS LONG WEAR POLISHES

8/2/2017, noon | Updated on 8/2/2017, noon
Inspired by the world’s hottest black tie event, these long wear polishes provide exquisite shine and the look of professional, ...

INTRODUCING THE NEW ESSIE GEL COUTURE™ GALA COLLECTION WITH VIP-STATUS LONG WEAR POLISHES

Welcome to the gala of the century! Celebrating the first anniversary since

the launch of gel coutureTM, essie is adding twelve fabulous new shades to their collection of long wear polishes as part of the NEW essie gel couture TMgala collection. From a daring crimson to a saturated gold, thebold nail colors in essie gel couture TM gala collection will ensure you land on all the best dressed lists.

Inspired by the world’s hottest black tie event, these long wear polishes provide exquisite shine and the look of professional, gel nails.

Featuring an array of bold nail colors, nails are left with up to 14-days of no chip wear. essie gel couture TM gala collection is part of a seamless 2-step system that’s perfect for both at-home and salon use. No soaking needed, the long wear polishes are easy to remove as well, coming off just like regular polish. Choose from the range of bold nail colors within the essie gel couture TM gala collection and in just two easy steps unveil luxurious nails that place you at the top of VIP status.

step 1: select your favorite hue from the NEW essie gel couture TM gala collection; the 12 bold nail colors lay down rich, streak-free color for a perfectly tailored fit. Repeat with a second coat.

step 2: for the ultimate in long wear polishes, finish with essie’s NEW cutting edge, gel couture platinum grade finish top coat. This quick-drying top coat infuses pro-platinum technology into gel couture’s signature high shine formula to protect against chipping and provide up to 14 days of wear. wearing hue? - a creamy delicate white with a slight blush of champagne shimmer (shimmer) pr stunt - a creamy lavender pink shimmering with gold (shimmer) inside scoop - a sheer tea rose pink with a slight blue undertone (sheer) last night’s look - rich and bright salmon pink (crème) sizzling hot - an opaque saturated hibiscus red with a pink undertone (crème) style stunner - a bright orange with an underlying red (crème) living legend - a rich risk-taking crimson (crème) v.i.please - a deep, berry violet hinted with red (crème) beau-tie - a rich, black amethyst (crème) front page worthy - dark royal blue with a pearl overcast, the perfect bold nail color (pearl) star studded - rich pearlescent golden honey (pearl) fashion faceoff - light, smoky gray with a soft pearl (pearl) essie’s NEW gel couture gala collection and gel couture platinum grade finish top coat retail at $11.50 per bottle. Both are currently available at essie.com, fine salons and beauty destinations nationwide.