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Pharrell is Eco-friendly at New York Fashion Week

Mesfin Fekadu/Gina Abdy | 9/25/2014, 4:45 p.m.
Designers usually wait to show their faces after the models hit the runway. Not Pharrell.
Pharrell Williams attends the G-Star RAW Presents RAW For The Oceans SS15 Collection on September 5, 2014 in New York City. (Getty Images)

Designers usually wait to show their faces after the models hit the runway. Not Pharrell.

The pop star led a dozen models last Friday during New York Fashion Week for his RAW for the Oceans spring-summer collection.

He sported his signature hat and denim was a staple for the line, a collaboration with G-Star and Bionic Yarn, which produces fabrics made by fibers collected from recycled plastic bottles.

"It's very easy to forget we live on this planet," Pharrell told the crowd. "We don't want to just talk about it, but we actually wanted to put it in practice."

The large room at 23 Wall Street was smoky and gloomy as lights beamed and ceiling featured a projection of artsy white spots. Frank Ocean and Jay Z's "Water" played in the background.

Pharrell, who has had huge success as a singer, rapper and producer, says he's always been interested in fashion.

"I have been given opportunities by really great companies, and I've been given opportunities by really great people," he said in an interview. "I wanted to learn more about what's out there creatively and how I could further find new ways to express myself."