Radio Personality Plans 2012 Take Over
citizen | 1/13/2012, 1:48 p.m.
Demi Lobo has actively pursued her dreams of stardom since childhood. She is best known for her post at Chicagos 107.5 WGCI-FM, where she is the youngest radio personality. In addition, to her duties at WGCI, she is a senior at Columbia College Chicago.
Lobo is also an entertainer in her own right. The singer and songwriter has performed on BETs 106 & Park and has been an opening act for some of musics biggest stars including R. Kelly, Gucci Mane, and Day 26.
Born in California, she has lived in Chicago since she was two years old. A native of the far South Side Beverly community, Lobo has fond memories of her childhood.
We used to enjoy the parks, playing basketball, having outdoor events and we had plenty of parades, there was always something going on, said Lobo.
Lobo began singing at age 5. As she got older, she sang at funerals, churches, schools and community events.
I recorded my first song when I was about 15, but went professional about three years ago, she recently told the Chicago Citizen.
Lobo became interested in pursuing a career in radio because she was always a talker, she said.
She is steadfast about becoming an entertainment powerhouse. Among Lobos goals for 2012 is to graduate from college and elevate her career.
I grind 22 out of 24 hours; I'm determined to make it all happen, my education, radio career and music. You can make anything you want to happen determination and tenacity, she said.
Last year, Lobo was honored with the Young & Powerful Rising Star Award from the Young and Powerful for Obama political group. The award recognizes leadership and action in the community. She was also honored by former Mayor Richard M. Daley during a Chicago City Council meeting for being an outstanding young citizen. The honor recognized Lobos philanthropic efforts. Jennifer Hudson is the only other artist to receive the award in the past 15 years.
Lobo also won the Best Female Vocalist Award at the 2011 Chicago Music Awards and was nominated for three other awards.
Despite, her accomplishments Lobo says she is just a regular girl who gives back to the community.
I go to the movies at least once or twice a week, and I have a charity to help out people that are less fortunate, she said.
This past Christmas, she worked with 85 homeless people. Lobo also provides talent programs for kids through her Demi Lobo 4Dreams Foundation. She advises youth who are interested in a radio career to be serious about education, pursue internships, and stay focused.
By Thelma Sardin